About

When you meet someone for the first time, you’re frequently asked what it is that you do.  That’s a good a place to start our conversation.  Building and growing organizations is what I do. Seeing people achieve their potential is a rewarding and energizing experience, regardless if it’s a department, company or in a classroom.
People are always curious about new people they meet.  Adjectives that describe the new person help to build a mental picture of who they are. The adjectives most often used to describe me are collaborative, leader, persistent, creative, analytical, and results focused.

christinecrandell_ac_21_w600pxOften the next question is something along the lines of defining your specialty.   My entire career has been focused on successfully taking growth stage enterprise technology companies in the $100-1,000M range through step change at key lifecycle stages.  These companies typically have enough critical mass to operationalize change but not enough sticky bad behavior to impede growth.  Achieving the next level of performance could be through new go-to-market strategies, international expansion, restructuring, or, frequently, through a new vision and strategy for driving growth in a lean way.

I’ve held executive positions in global marketing, business development and strategy for public and privately held companies. My own entrepreneurial experience was spent over a decade building New Business Strategies into an international and respected strategy consultancy.

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