Comments for Crandell's Corner

Comment on PR is the Lost (Sales) Opportunity by Charlie Born

Charlie Born — Fri, 20 Apr 2012 21:19:27 +0000

I view this as the fault of marketing – it’s not only our job to create the content but to learn how to distribute it in a meaningful way that your consumer – be it sales or finance, management or investor relations can use. If we don’t complete that loop and just throw it over the fence – we are not doing our job. The problem I’ve observed is that PR professionals do not always have any knowledge of how sales are made – or the objections or issues sales has to deal with in their job. Marketing teams that build tight relationships with sales – and even have some sales background themselves – win the day. What is it someone said – don’t confuse marketing with sales?

Comment on IT’s Star Role in Innovation by Jonathan Nituch

Jonathan Nituch — Wed, 11 Apr 2012 16:11:35 +0000

I created a webinar on the topic of innovation within organizations. As Rick mentioned, innovation requires and environment where cross-functional teams can be engaged.

It is not possible for IT or “the business” to innovate alone. It has to be a collaborative approach.

The recorded version of the webinar is available here:
http://bit.ly/wPMg1q

Comment on When Sales Misses Their Number by Prashant Kaw

Prashant Kaw — Wed, 04 Apr 2012 14:06:32 +0000

Hi Chris,
Great article. I’d recommend this article by David Skok from Matrix Partners on how to dissect a month or quarter or year to see what went wrong and how to iterate, fix going forward! http://bit.ly/HWyhnr
Cheers,
Prashant

Comment on Contact by How to Align Marketing & Sales | Mi6

How to Align Marketing & Sales | Mi6 — Mon, 05 Mar 2012 21:28:47 +0000

[...] You can connect with Christine on her website here. [...]

Comment on About by How to Align Marketing & Sales | Mi6

How to Align Marketing & Sales | Mi6 — Thu, 01 Mar 2012 22:30:32 +0000

[...] this episode of the the B2B Specialists podcast I interview Christine Crandell. For more than 20 years Christine has advised and worked with enterprise technology CEOs around the [...]

Comment on Thinker, Blamer, Junkie by SalesJournal.com » Birth of a Social Salesman

SalesJournal.com » Birth of a Social Salesman — Tue, 21 Feb 2012 15:51:17 +0000

[...] Bowes, and Mercer. If you’ve been following my writing, you’ll understand when I say he is a “thinker” sales archetype. Today, as president of White Hawk Sales Partners he serves the sales outsourcing needs of B2B [...]

Comment on Thinker, Blamer, Junkie by Birth of a Social Salesman / API Source

Birth of a Social Salesman / API Source — Mon, 20 Feb 2012 12:37:27 +0000

[...] Bowes, and Mercer. If you’ve been following my writing, you’ll understand when I say he is a“thinker” sales archetype. Today, as president of White Hawk Sales Partnershe serves the sales outsourcing needs of B2B [...]

Comment on Professional Bio by Video-Commerce.org » Beyond Social: Zappos’ Success with Value-Driven, Customer-Care Videos

Fri, 10 Feb 2012 20:40:56 +0000

[...] article, “Social Business Can Kill You” by social business and customer care expert, Christine Crandell, which better illustrates by point: “The gap in social’s promise versus the reality is most [...]

Comment on Thinker, Blamer, Junkie by Birth of a Social Salesman - Forbes

Birth of a Social Salesman - Forbes — Mon, 23 Jan 2012 14:13:07 +0000

Comment on IT’s Star Role in Innovation by Christine

Christine — Sat, 17 Dec 2011 19:56:19 +0000

Great post, Rick. I completely agree with you that we need to lose the Organizational chart. And that is starting to happen (but not as fast we may like) as companies work on transforming into social businesses/organizations. Ironically, as they progress with the transformation it will demand that executives understand IT.

Happy wrapping and all the best in 2012.